Each category page has space for toy store owners to write their own
descriptive content. Use this space for search engine optimization,
personal service, and special offer sales messages.
For example, to
encourage this page to rank higher in search engines for the local
keyword phrase "dragon action figures" you might write a sentence such
as "Shop our selection of action figures, including dragon action
figures (link to your dragon sub-category if you have one, or to a dragon action figure itself), knights, mythical action
figures, and more."