Each product in the database has different product attributes assigned to it. A toy may have multiple attributes such as "female oriented" (gender), ""3-4 Years" (age range), and "electronics" (category). One special attribute we're adding is called FUNdamentals.

FUNdamentals are developmental benefits designed to allow shoppers to "see at a glance" a toys developmental benefit(s) .... and on the flip side, your shoppers can search for toys that meet specific requirements. For example, a shopper could search for for a MUSICAL toy that is also good at developing MOTOR SKILLS.

FUNdamental Categories

1. Independent Play
2. Cooperative Play
3. Motor Skills
4. Visual Learning
5. Language Development
6. Musical
7. Creative Play
8. Logical Thought