With your site's Wish List component, your customers can create wish lists for multiple children or occasions, and send them to family and friends. Even though Grandma lives across the country, she can still "shop local" at the family's favorite toy store.

When an item is purchased from your site, it is automatically updated in the customer's Wish List. If a wishlist item is purchased in the store, you can edit the online list to reflect that.

The online Wish List is complementary to any in-store Birthday Bins you might have, and shouldn't replace it.