First, we'll send you a confirmation email. Then, you'll be assigned a project manager who will be your point of contact and guide as we set up your new site. Your project manager will call you to discuss the details of your site, including your store locations and options for accepting credit card payments. As we set up your site, your project manager will be there to answer any questions you may have.

When we contact you (see above), we'll find out what payment method you prefer: check or credit card. We'll request your down-payment, and determine whether you prefer invoices or to have your credit or debit card automatically charged for the remaining monthly installments.

You can expect your new website to be up in as little as one to two weeks after we process your payment and confirm all your store details.

Yes. Every site comes with its own 128 bit SSL certificate, which includes a $250,000 shoppers warranty.

Your project manager is always available to answer questions and show you the ropes. You will also get access to our members only Customer Support Center, where you can submit support tickets 24/7. We try to email you an answer within a few hours. You can also call or email us for assistance.

As a member of Specialty Toys Network, you have a variety of ongoing training resources available to you and your employees, including our live web classes held twice every week. Additionally, we have web videos available 24/7 that walk you through the basics, including: how to process orders; how to use your built-in calendar and other tools; how to make product changes; etc. The same information is available in easy-to-follow help pages with graphical support. Of course, you can always contact us for assistance.

Your Learning Express website has been designed and built with all the tools you need for e-commerce success, including a pre-loaded toy database, event calendar and more. You'll have the freedom to organize your product categories as you wish, change the category names, select which toys to display in your website, customize your welcome message and website copy, and much more.

How you handle multiple stores is up to you. You can have one website to support all of your locations, OR, you can claim a website for each of your locations. If you choose to activate individual locations for each store, you'll have a set-up fee and monthly membership & hosting fee for each website. Our team members will be happy to speak with you about the pros and cons of the two options.

If your Learning Express store(s) is on the CounterPoint COLO system, your store inventory will synchronize automatically with your e-commerce website - so the product offerings on your website will match what you have on-hand to sell. Products added to your site will include all the available details: images, descriptions, prices, manufacturers, etc., etc. When Learning Express adds new toys to the core product library, the CounterPoint sync will automatically add them to your e-commerce website.

CounterPoint sync also automatically updates inventory and pricing for any custom products you add to your e-commerce website. (see also the FAQ, "Can I add my own products to my website?" )

If you're a Learning Express franchisee not on the CounterPoint COLO system, you'll regularly export a POS report and import the data into the website.

CounterPoint sync will automatically add your core LE products to your e-commerce website, but you can also quickly import products from the STN Master Database - or you can always add a product from scratch. There is no limit to how many products you can display on your website.

When you import a product from the STN Master Database, a copy of the product is pulled into your site with all the available product details associated with it (images, descriptions, prices, manufacturers, etc., etc.).

Whenever you add a new product, simply edit the product's SKU to match the corresponding item ID in CounterPoint, and the CounterPoint sync will automatically update inventory and pricing for all your products.

(see also the FAQ, "What does the Counterpoint synchronization do and how does it work?" )

Every Learning Express franchise store has a protected territory that is assigned to them in their original Franchise Agreement. Learning Express has made sure to respect the territory assignments by incorporating both a "Store Locator" and a "Shop Online" Locator into the main site (www.learningexpress.com ). When a visitor enters a zip code in either locator, they are directed to the store/website that is assigned to that area. If the zip code isn't assigned to anyone, the online shopper is directed to one of the back up e-commerce sites for Learning Express.

For ownership groups with multiple stores and a single e-commerce website, all your cumulative zip codes will be used to direct online shoppers to your e-commerce website.

When a customer finds a Learning Express e-commerce site from a general web search, the store is allowed to serve that customer even if they reside in another store's territory.

Learning Express e-commerce websites follow a pre-set design, approved by Learning Express corporate. All of the stores have a specific URL format as well. Take a look at these LE franchisees to see what your new store will look like:

Learning Express Toys of University Park

Learning Express Toys of Omaha

Learning Express Toys of San Antonio

When orders are placed on your e-commerce website, you'll receive an email notifying you of the order. From the administrative side of your website, you'll print a pick list of the items ordered and pull them from your store shelves (or warehouse). Enter the order details into Counterpoint, where it will automatically update your web inventory on the next sync. Pack and ship and the order. You can use the website to automatically notify the customer that the order has shipped, as well as send them the shipper's package tracking number.